alex's blog

TOPIC 1: FIRST AMENDMENT, COPYRIGHT AND FREEDOM OF EXPRESSION The most surprising thing that I found in RiP was the point when they spoke about Napster and how many people got in legal trouble for it. Many people said that chose to settle the case but the one family decided to go to court and was fined for each song they downloaded. When I was a kid we always talked about using LimeWire to download music, all my friends did it but I was just a bit too young to understand it, whenever I wanted music I would download the audio from music on YouTube and use that. After watching the documentary, I would like to know more about copyright laws and blogs, also the film is quite dated at this point, so I would like to know more about how the laws have or have not changed. The song Black Cow by Steely Dan has a wonderful original beat that was taken by Lord Tariq and Peter Gunz to help create their song Déjà vu. In my opinion the reason their song got any popularity was from the beat...

I have seen many advertisements in my 20 years of existence and it has been interesting to see how they are evolving to match the pace of today’s world. Heinz Ketchup does it right when it comes to advertisement. The main persuasive technique that I see Heinz use when advertising is using association. They are trying to associate their product to the old days when people used real ingredients and things were simpler than they are today. In this ad by Heinz on YouTube they have a simple short and to the point message, https://www.youtube.com/watch?v=siAGjd4rTdM They are just trying to say that they have good ripe sweet tomatoes in their ketchup. They also use a classic song In The Moon by Glenn Miller Orchestra which was made in the 40’s they are also trying to associate you with the happy child eating the tasty looking burger and fries almost saying, “This could be you if you buy our ketchup!” This ad is not the first of its kind and it is not very different than other companies...

TOPIC 1 I searched the first brand I could think of which was @hefty on twitter. I went to their page to look around and I found that almost every post was a retweet. The tweets they do have that are their own are mostly jokes or replying to others praising the brand. The target audience looks like it is mothers. The reason I say this is because most of the things they retweet are by mothers or have mothers in the picture with the hefty garbage bag. I don’t think they are doing a great job because they only have about 6k followers. If I was the product manager I would try to get out there on twitter and interact with more people including other brands. the Wendy’s twitter account is always being talked about because they basically just trash talk other companies and people love it, if I were a brand manager I would try to do something like that. TOPIC 2: PERSUASIVE TECHNIQUES -- Consider TWO DIFFERENT ADVERTISEMENTS or PUBLIC RELATIONS campaigns that you've seen recen...

TOPIC 1: SOCIAL MEDIA List 3 people/organizations you follow and WHY. @normmacdonald  @daifuku_channel  @boenyeah Firstly I follow comedian Norm Macdonald because he is my favorite comedian and I like to see updates for his shows and general opinions of his. Secondly @daifuku_channel is a twitter account for a dog, specifically a Shiba Inu. They post pictures of the dog and it is very cute so I follow them. Last is my favorite singer/artist @boenyeah. I follow him to get updates on all the new things he puts out What's the best "tweet” or status update you've seen lately? In other words, what were you tempted to "retweet” or "like”? WHY did that stand out to you? https://twitter.com/daifuku_channel/status/1014888639023599616 it’s just a real cute picture of a dog. Some experts talk about social media empowering people and strengthening democracy. Others aren't so sure, given a tendency to create our own "echo chambers." With your connec...